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HereÔÇÖs why the next gamer could be your boss, your nephew or even your mom

Friday, 25 November 2016
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The culture of gaming is deeply entrenched today in our lifestyle. Unlike yester years, there isnÔÇÖt a stereotypical profile for gamers. Anyone could be a gamer today. The gaming genre has spread its roots far and wide catering to every interest area. According to the Entertainment Software Association (ESA), 32% of gamers are between the age of 18-35 years and 29% of them are under 18 years and 39% are 36 years and above. In parallel, the gender gap has been slimming as well due to the increase of female gamers in recent years (48% of gamers are females according to ESA). In terms of choices, action and shooting games still trump the top choices followed by sports, role-playing and other genres. Gaming is so engrained into every household these days that on a lighter note it is said that even grandmas know to play the Angry Birds!

According to Newzoo, the market intelligence firm, global gaming market will grow with a CAGR of +6.6% towards 2019, eventually reaching $118.6 billion with mobile gaming at $52.5 billion. It is noted to be one of the most profitable entertainment industries in the world with millions of tech companies worldwide pouring investments into the same. Moving from arcades to living rooms, gamers now play and compete against each other through the internet and cloud technology.

Heres why the next gamer could be your boss your nephew or even your mom

Most games require you to have an online account for upgrades or new game purchases. The plight of such gamers is the absence of a bank account deterring them from accessing the latest games and products offered. Keeping this challenge in mind, UAE Exchange has partnered with Sony PlayStation for co-branding its popular multi-currency pre-paid card, gocash. This means you donÔÇÖt need a credit or a debit card to buy your favourite game. All you need to do is simply load the gocash card with money and enjoy a one-stop payment method which can carry six currencies at a time including US dollars (USD).

Get your game on! Visit your nearest UAE Exchange branch to get your gocash card today!

Last modified on Friday, 25 November 2016 07:20